You remember that trailer for dead island. Not the one showing game footage. The one of the family being torn apart but the horrific events of the game. That’s the one. Slow motion, playing backwards, deeply emotional. Well lionsgate have teamed up with the producer of “the mummy” to turn that trailer into a feature length film.
Just to explain why, the trailer in question was viewed over 10 million times within the first 48 hours. The game to date only has sold 2 million copies. People latched onto the style of that trailer far more than the style of the game. But really can you blame them.
“This is exactly the type of property we’re looking to adapt” Lionsgate said “it’s sophisticated, edgy, and a true elevation of a genre that we know and love. It also has built in brand recognition around the world, and franchise potential.“
Oct 06th, 2011
Now, if only they could make the game the same quality…